Children's Publishing Goes Digital

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Presented by Publishers Launch Kids

Tuesday, January 15, 2013
McGraw-Hill Auditorium, NYC

Publishers Launch Conferences once again kicks off Digital Book World Week with our own one-day show devoted to the key issues facing children’s book publishers in today’s digital transition.

On Tuesday, January 15, we will present top executives and innovators discussing the future of the children’s book publishing business. We’ll see new digital products from long-standing publishers like Scholastic and Disney and new opportunities for publishers to market and sell their books from Reading Rainbow and NOOK Kids. We’ll also learn how educational publishers and technology developers are opening up new markets for trade publishers, and we’ll get an inside look at the latest in digital marketing innovation from Open Road Integrated Media, Simon & Schuster, and more.

Children's Publishing Goes Digital Full Day Workshop: $495

Children's Publishing / Digital Book World Package: $850




Sizing Up the Kid’s Book Market

Carl Kulo and Kristen McLean Followed by panel conversation with Tina McIntyre and Gretchen Caserotti




Morning break


Publisher as Producer: The Changing Role of the Children’s Book Publisher

Eric Huang


Rethinking Intellectual Property: Publishers Creating, Controlling, and Licensing IP

Moderator: Dev Chatillon

Storytelling in the Gaming Age: Poptropica's Publishing Model, the New Gaming Literacy, and How Publishers Can Tell (and Sell) Stories Today

Jess Brallier


RRKidz - Reading Rainbow for the 21st Century: The Power of Brand in the Digital Age


Roundtable Luncheon

Eric Huang, Swanna MacNair, Todd Brekhus, Terri Lyn Soutor, Gretchen Caserotti, Kristen McLean, Jess Brallier, Christian Dorffer


Barnes & Noble / NOOK Kids


Driving Children’s Book Discovery in the Digital Age


The X-Factor for Picturebook Characters - Facing the Public Vote

Christian Dorffer


Middle Grade Marketing Case Study (Dork Diaries, S&S)

Mara Anastas


Afternoon Break


Put Me in the Story

Dominique Raccah


Making Content Searchable and Discoverable for Educators -- the new Learning Resources Metadata Initiative (LRMI)

Neal Goff


The Expanding Education Market for Digital Books

Lisa Holton, Todd Brekhus and Terri Lynn Soutor


The Future of Children’s Publishing in the Digital Age

Lorraine Shanley and Mike Shatzkin, Karen Lotz, Barbara Marcus and Kate Wilson


Thank You for Joining Us!



Mara Anastas, VP, Deputy Publisher, Pulse, Aladdin, Novelty & Media – Simon & Schuster
Jess Brallier, SVP and Publisher, POPTROPICA, Pearson
Todd Brekhus, President, Capstone Digital Solutions
Michael Cader, Publishers Lunch & Publishers Marketplace – Co-founder, Publishers Launch Conferences
Gretchen Caserotti, Assistant Director for Public Services, Darien Library
Dev Chatillon, Callaway & Zola
Christian Dorffer, Co-Founder, Mindshapes/Magic Town
Deborah Forte, President, Scholastic Media
Neal Goff, Founder, Egremont Associates
Corinne Helman, Vice President, Digital Publishing and Business Development, HarperCollins Children's Books
Peter Hildick-Smith, Founder and President, Codex Group
Lisa Holton, President, Classroom, Inc.
Eric Huang, Publishing Director, Media and Entertainment, Penguin (UK)
Carl Kulo, Bowker
Swanna MacNair, Creative Conduit
Barbara Marcus, President and Publisher, Random House Children's Books
Tina McIntyre, Executive Director, Digital Publishing and Operations, Little, Brown Books for Young Readers
Kristen McLean, Founder, Bookigee
Dominique Raccah, CEO & Publisher, Sourcebooks
Asra Rasheed, CEO, RR Kidz
Lorraine Shanley, President, Market Partners International – Conference Chair and Master of Ceremonies
Mike Shatzkin, Founder & CEO, The Idea Logical Company – Co-founder, Publishers Launch Conferences
Terri Lynn Soutor, Vice President, Brain Hive
Matt Warner, Director of Marketing & Merchandising, NOOK Kids
Kate Wilson, Managing Director, Nosy Crow
Jon Yaged, President, Macmillan Children's Publishing Group
Kashif Zafar, Head of Sales, eBooks, NOOK

Children's Publishing Goes Digital Full Day Workshop: $495

Children's Publishing / Digital Book World Package: $850